Fireworks are one of the most popular summer China. The company is also one of three manufacturers of firecrackers in Japan. In 1993, the Fireworks Department was established and launched the fireworks business. Since then, they have participated in fireworks festivals, mainly in the Kansai area, including Osaka, Nara, and Hyogo.The COVID-19 pandemic hit the domestic fireworks in-dustry. Despite this, demand for surprise or personal fire-works continued, and there were many requests for fire-works displays from individuals and each company, and the company’s sales were only halved. At present, sales have recovered to 80% before the pandemic. Nevertheless, ac-cording to Iwamoto, the big fireworks shows have returned almost by half this year, but one or two years ago, fireworks shows were canceled across the board, and sales in the entire fireworks industry dropped to 80-90%. While the whole industry was in depression, the sales of hand-held fireworks were better.The company decided to develop and roll out a new concept, unprecedented hand-held fireworks under its brand. However, there were also challenges. The industry rule in Japan is that fireworks distributed in home depots “CAMPING HANABI Display set” was selected for the Japan Package Design Award 2023. By the way, the drip coffee bag in the top right-hand corner is “Hanabi world peace Coffee” also produced by Fire Brand Inc. The beans from Laos and Ethiopia are made from high-quality coffee beans. The part of sales of products will be used to sup-port education in developing countries through NPOs.44traditions in Japan. In June of this year, Fire Brand Inc. (Katsuragi Enka), a long-established fire-works manufacturer in Osaka, released “CAMPING HANABI,” a hand-held firework specially designed for camping. The company’s pyrotechnicians care-fully selected fireworks that are suitable for camping from among several hundred types of them- those with low smoke, light, and sound levels. Kraft paper was used for the packaging instead of film or vinyl to improve design and ease of removal. The golden tape used to hold the fireworks inside is also made of paper and can all be incinerated together after use. They are sold at about 60 stores such as glamping facilities and campsites, as well as bookshops and outdoor goods shops nationwide. We asked Yuji Iwamoto of the company’s Sales Department about the commercialization of the product in a form never seen in Japan and the company’s efforts to develop new markets.“The fireworks business is a difficult industry for new entrants because of necessity to handle explosives. From the point of view of the Fire Service Law, it is difficult to have a fireworks factory in Japan today,” said Iwamoto.When the company was founded, it manufactured and sold explosive toy fireworks called Maki-Dama and Hira-Da-ma, and even exported them to the United States. Later, the company established its manufacturing base overseas and currently manufactures in Japan and at a partner factory in Fire Brand Inc.Hand-held fireworks are selling well even during the COVID-19 pandemicThe company was founded in 1950, shortly after the war. The company is headquartered in Osaka city, Osaka Pre-fecture, and has a factory in Kashiba city, Nara Prefecture. Their main product is toy fireworks. The company has 12 employees. It is also the only firework manufacturer in Osa-ka.Hand-held fireworks with paper exterior can be easily post-processed
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