Iwamoto said, “We are studying human physical and mental changes in people when they watch fireworks. People are moved when they see fireworks. However, the mechanism has not been scientifically elucidated. We aim to scientifically prove that people feel more energetic when they see fireworks to improve the value of fireworks and energize people both at home and abroad. We hope to complete experiments in Japan before the 2025 Japan International Exposition (Osaka/Kansai Expo) and to conduct experiments over-seas during the Expo.”Hand-held fireworks set (10 pieces each) that includes a sparkler and a Japanese “Susuki” sparkler. CAMPING HANABI is a carefully selected range of fireworks for the outdoors by pyrotechnicians. The unconventional packag-ing design, in which the contents are not visible, is inno-vative.must be sold through a fireworks wholesaler. There are not many examples of firework manufacturers directly retailing or marketing fireworks. Therefore, to co-exist with fireworks wholesalers as before, Fire Brand established a new rule not to sell products to places they have been distributed in the past.While seeking to develop new markets, the company realized that fireworks are a good match for the outdoor market, such as camping and glamping. In these outdoor places, fireworks such as those sold at home depots have traditionally been brought in and used, but surprisingly, the use of fireworks has not been so widespread.Iwamoto said, “We interviewed campers quite a bit. We found out why fireworks aren’t more prevalent in camps: the most camp equipments are fashionable, campers don’t want to pack many items, and they are concerned about their surroundings because of the sudden glow and sudden noise fireworks make.”Other issues raised in the company’s previous custom-er survey on toy fireworks included: plastic and cellophane tape getting tangled in the dark and making it difficult to remove/ the design is not stylish/ it is difficult to clean up waste after playtime/ and there is no need for intense fire-works as people are concerned about the eyes of others. “CAMPING HANABI” solved these problems.Are fireworks that their contents are invisible can’t be sold well?The exterior of the CAMPING HANABI is printed in solid earth colors such as light blue, yellow-green, and beige on Sparkler fireworks. The fireworks are wrapped in wrap-ping paper and secured with paper tape. Simple speci-fications and easy to handle.kraft paper, with the product name printed in large black letters on top. It is easy to take out at night, and when it is opened, fireworks that are also colored beautifully are lined up elegantly.“In the Japanese fireworks industry, it’s not a good idea to be able to see what’s inside, as it’s considered ‘hard to sell.’ It is said that it cannot be sold. However, since we dared to make the contents of the product invisible, we put the word ‘HANABI’ in large letters on the exterior so that people can see that it is a firework,” said Iwamoto.There are four types in line-ups: three major hand-held 45Scientific research on the correlation between fireworks and the body and mindFireworks are said to positively affect people’s minds and bodies, such as warding off bad luck, purifying and relieving stress. Since 2021, Fire Brand Inc. has been researching the psychological ef-fects of fireworks in collaboration with Professor Hiromi Tsuji of Osa-ka Shoin Women’s University.
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