“I don’t have much to negotiate with the people involved in the fireworks business. We are just placing a fixed quan-tity in a fixed place. This time, however, the wholesale mul-tiplier (the percentage of the retail price when wholesaling the product) differs greatly from industry to industry, and it took us a long time to reconcile the two. It’s hard to expand sales channels.”They started with zero sales outlets and expanded to about 60 outlets in six months. “We are selling well to glamping and camping facilities. Otherwise, next year will be the year for us,” Iwamoto said.He told us about Fire Brand’s future prospective. “CAMPING HANABI is a stylish product, easy to clean up and easy to play with. Although it is slightly more expensive than ordinary hand-held fireworks, I hope that customer will feel the added value and traditional Japanese culture, and that the culture of using fireworks in camping will take root. We would like to see this product being used by people who are not used to fireworks or who are aware of the SDGs. We would like to do our best to make it permeate as a co-operative item in the area of enriching people’s hearts and minds.”47Selected for the Japan Packag-ing Design AwardIn July this year, the “CAMPING HANABI display set,” which includes the product and utensils, was selected for the first screening of the Japan Package Design Award 2023 (Home Care & Electrical Appliances and Sundries category). As for the difficulties encountered in the packaging production, Iwamoto told us, “The combination of color printing on kraft paper made it difficult to adjust the colors, as the colors vary, and the texture cannot be produced evenly.”Started with no market to sellThe product was completed in March this year, but there was no market. During this situation, they exhibited at the International Kyoto Gift Show 2022, also held in March. In the exhibition, they received by people from different in-dustries besides the fireworks industry. On the other hand, Iwamoto said that they were perplexed by the difference in “business practices.”
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