Thnnngii (e.g. serving size)ResourceRecyclingHorizontalRecyclingRecycledCascade RecyclingRecyclingDisposalDisposalRecoverySortingStrategic Urban Mining“Waste Product”Raw MaterialsProcessingLight DarkConditionProperdisposalSource: NEW Asia Replas 2023 1st Plastic Resource Recycling ForumConsider whether strategic urban mines can be SmallLargeSource: NEW Asia Replas 2023 1st Plastic Resource Recycling Forumrecycling in the future.In a presentation entitled “True Physical Sorting for Junior High School Students,” participants were asked, “What is the difference between 1 kg of salt scattered on the floor of a house and an apple falling on the floor? Is gold from a school field a resource? He explained in an easy-to-understand manner the difference between sepa-ration and sorting, the difference be-tween physical sorting and chemical one, the fact that urban waste prod-ucts are called “strategic urban mines” to obtain resources, and that the ability to recover hundreds of millions of yen worth of materials from strategic urban mines depends on physical sorting technology. Physical sorting technolo-gy plays the role of a hub that converts various waste products into recycled raw materials and supplies them to various material plants, thus enabling horizontal recycling.The prototype, which is intended for consumer use, allows consumers to scan a 2D code attached to a plastic product with a smartphone camera to check the percentage of recycled plastic used in the product by tracing the recycling chain, allowing them to choose a prod-uct with confidence. Mr. Ide said, “I call it ‘traveling plastic’ because it allows Resource Re-cycling Project, proposed the BLUE Plastics project, a system launched by the company to visu-alize the resource cycle of recycled plastics. It is a platform that can be used by various companies and con-sumers involved in the recycling chain, and uses blockchain technology* to re-veal proof of recycled origin, which is difficult to prove through scientific analysis.*T echnology that ensures information transpar-ency and prevents tampering by allowing users on a network to share data with each other.UseFinalproductMoldPelletizingus to trace the recycling chain and see how the plastic has been used. This will help prevent ‘greenwashing,’ or the perception of being environmentally conscious without any real evidence of it, and is expected to increase sales through ethical choices.”In addition, when consumers re-turn used PET bottles, the application reads the 2D code on the resource col-lection box in the store and records the number of PET bottles returned, and provides a national ranking of the En-vironmental Contribution Index by re-turn, the amount of CO2 reduction for BLUE Plastics as a whole (reference value), confirmation of the recycling process after collection, and tracking of the recycling status. The app also allows users to check the recycling process after collection and track the recycling status.The project will be realized by bring-ing together all members of the recy-cling chain: recyclers, resin manufac-turers, converters, and brand owners. Mr. Ide invited many companies to par-ticipate. In June, the company, Fami-realized and horizontally recycled.Mr. Yoichiro Ide“BLUE Plastics” Project14“BLUE Plastics”, a digital platform for recycling plastic resourcesYoichiro Ide, head of Asahi Kasei’s
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