we have a group company that specializes in molding food containers and similar products, and we’re responsible for their sheet printing needs. The factory also has a laminat-ing machine, four slitting machines, and six pouch making machines. The Inuyama Factory is designated as a gravure cylinder plate-making facility. While drawing from our history of developing products and engaging in proposal sales, we’re expanding our busi-ness scope from food to the beauty sector. Through our work primarily with food manufacturers, we received valu-able feedback on pouch manufacturing and colors, which have allowed us to learn various techniques. This led to op-portunities such as sachets for cosmetics manufacturers, known for their exacting color demands.— What are the areas of your business? —Approximately 80% of our business is food-related. We are involved in various areas, including confectionery packag-ing, liquids, small pouches, top-seal material for portion packs such as sauces, in-mold labels, and pre-packaged foods. — While gravure printing is your main focus, what are your thoughts on digital printing? —When digital printing machines for flexible packaging mate-rials first came out, we saw them as a threat for their impact on the offset printing industry. The concept of digital printing itself is intriguing, and we were eager to explore its potential if possible. However, considering ink limitations and costs, we currently don’t have any product offerings that could leverage digital printing. Nonetheless, we acknowledge that it’s not entirely dismissible.The other 20% of our work comes from sectors such as cosmetics and sanitary products. In particular, our “Cartridge Pack” has been used as a refill pack for shampoos and treatments, mak-ing it a long-lasting product. — Have you set specific numerical targets? —Our focus is shifting toward creating new businesses, rather than heavily emphasizing how we will increase sales.The new MVV sets forth the following.Mission: “Isn’t that nice” co-creation for a vibrant and prosperous society.based on beauty! —Throughout our corporate history, we have had a mind-set of embracing innovation. Our Mission embodies our in-ternal culture and driving force of adopting innovative ideas with the phrase “Isn’t that nice,” and pledges to contribute to society, adding color and enriching society as a whole. Our Vision outlines the aspiration of what we want to be. It will be a process of bringing what is “yet to be” into reality. When you set targets, sales staff will inevitably try to Vision: — A company that shapes the “yet to be” — ex-panding from food to beauty and connecting the aspirations of communities, customers, and collaborators.Value: Think for ourselves! Take action! Make decisions!— Discover the truth! Practice kindness! Make decisions Yui Ishii (left) and Yuka Ogura of the HR Planning De-partment participated in the creation of the new MVVCartridge Pack17Renewal of MVV with key members— What are your business goals as the new President? —A few years ago, we established our MVV (Mission, Vision, and Values) as our corporate management policy and have been operating in accordance with it. As it did not sufficient-ly express our intentions and aspirations, I decided to renew our MVV when I took over as President. The specifics were decided through extensive discussions by a team of ten key members, including next-generation leaders, factory man-agers, and employees involved in branding. We believe that realizing our MVV will be a central focus of our future initia-tives.
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