The Short-Time Presentation (STP) method is a novel design evaluation approach that leverages the speed of judgment at the visceral sensory level. Unlike conventional design evaluation, STP evaluates designs in an extremely short time frame. This is expected to limit the transfer of information from the visceral sensory level to higher behavioral or introspective levels. The specific duration of STP depends on each individual design, but is typical-ly less than one second. In addition, other design evaluation methods, such as visual search, are available and can be flexibly selected according to client preference.Expansion and contraction of coated cardboards due to moisture contentCoated cardboard is a corrugated RengoHitoshi Kawakami of Rengo presented a study on the expansion and contrac-tion of coated cardboards.box for transportation that is coated with a coating layer on the surface liner to meet a new demand for cosmetics to boost sales promotion efficiency. It is well known that the expansion and contraction of general corrugated base paper and corrugated board is greater in the width direction than in the flow direction due to changes in moisture content caused by changes in ambient temperature, which affects the dimen-sions of the board. In contrast, few re-ports have investigated whether coat-ed cardboard has the same expansion and contraction rate as corrugated board, so the effect of moisture con-tent on the expansion and contraction rate was investigated.Specifically, Kawakami investigat-ed the effect of moisture content on the expansion/shrinkage ratio for four types of coated cardboards under var-ious moisture conditioning conditions. As a result, it was confirmed that all coated cardboard specimens showed a change in expansion and contraction rate depending on the moisture con-tent. Unlike the base paper for corru-gated board, the coated cardboards exhibited similar expansion and con-traction behavior with moisture con-tent despite the presence of a coated layer on the surface.Therefore, even if coated card-board is used, depending on the stor-age environment, dimensional chang-es due to changes in moisture content may occur, causing line problems such as molding and sealing defects. Therefore, it is desirable to set dimen-sional tolerances, such as clearance widths, for box making machines in the same manner as for corrugated board sheets, taking into account the expan-sion and contraction rate of coated cardboards.Source: Material from the 32nd Annual Meeting of the Japan Packaging InstituteOmnipark, a contrast agent manufactured by Daiichi San-kyo and designed by the BB STONE Institute for Design Psy-chology, which won the Pharmaceutical and Medical Device Packaging Category Award at the 2014 Japan Packaging Contest.5Special Invited LectureDesign psychology provides a “scientific basis” for packaging designHaruo Hibiya, Professor Emeritus, Chiba University; Technical Advisor, BB STONE Institute of Design PsychologyProfessor Hibiya, who heads the only “Design Psychology Laboratory” in Japan, introduced the business model called BB STONE, which uses knowl-edge from experimental psycholo-gy to provide a scientific basis for packaging design. He explained that packaging design starts with visual el-ements, which directly affect consum-ers’ emotions and moods, thus quick-ly influencing purchase decisions. In addition, packaging design serves as a critical means of conveying brand image and explaining product conve-nience and use, enabling consumers to understand the value and features of products, thereby increasing purchase intent.Packaging materials: paper, cardboard, physical proper-ties, etc.
元のページ ../index.html#7