News

2023/5/2

Keypoint Intelligence Acquires Sweden-based ProPrintPerformance

Acquisition enhances service offerings globally in the production print market

Fairfield, NJ – Keypoint Intelligence, a global data and market intelligence firm for the digital print and imaging industry, today announced that it has acquired ProPrintPerformance based out of Stockholm, Sweden. With this acquisition, Keypoint Intelligence expands its reach globally, securing the number one position in consulting, training, platform development and testing in the production print market.

ProPrintPerformance, co-founded in 2016, results from a longstanding partnership between Erik Brijker, customer innovation officer and Etienne de Wette, customer experience officer. The company provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. ProPrintPerformance’s sales enablement platform, along with its combined virtual and face-to-face sales training and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth.

Commenting on the acquisition, Anthony Sci, president and CEO of Keypoint Intelligence, said, “I knew from the first meeting with Erik and Etienne that their extensive background and service offerings would be a great fit for our business. The synergies and added services are a winning combination that allow for future growth for both our organizations and will enhance the customer experience we provide.”

Cyrus Nikou, founder and managing partner of Atar Capital, the private investment firm that acquired Keypoint Intelligence in October 2019, commented, “While Atar has been operating globally with its portfolio companies that have facilities throughout the world for a number of years now, the acquisition of ProPrintPerformance is our first international buyout as an add-on acquisition for Keypoint Intelligence. It is the logical next step to continue to foster the growth of Keypoint Intelligence’s footprint in digital production print.”

Also commenting on the acquisition, Etienne de Wette, customer experience officer of ProPrintPerformance, said, “We are excited about the acquisition and look forward to working with Anthony and the team at Keypoint Intelligence. It will be great to leverage the expertise, resources, and history that Keypoint Intelligence has to offer. We look forward to maintaining the relationship with our customers, enhancing our level of service to them and continuing to scale our business.”

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