While impacted by various domestic and international factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity prices, total advertising expenditures in Japan increased 4.4% year on year to 7,102.1 billion yen in 2022, since the market as a whole was backed by growth in Internet advertising expenditures, reflecting the ongoing digital transformation of Japanese society.<\/p>\n\n\n\n Read more. \uff1e\uff1e\uff1e<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Total advertising expenditures in Japan grew 4.4% year on year to a record-high of 7,102.1 billion yen; Internet advertising expenditures surpassed 3 trillion yen, driving the growth in the advertising market as a whole; Television Media-related Video Advertising expenditures jumped 40.6% compared with the previous year. On February 24th, Dentsu Inc. (Tokyo, Japan), announced the completion of its calendar year 2022 annual report on advertising expenditures in Japan, which includes a breakdown of estimated expenditures by advertising medium and industry. While impacted by various domestic and international factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity prices, total advertising expenditures in Japan … Continue reading \"2022 Advertising Expenditures in Japan\"<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/2061"}],"collection":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/comments?post=2061"}],"version-history":[{"count":3,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/2061\/revisions"}],"predecessor-version":[{"id":2069,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/2061\/revisions\/2069"}],"wp:attachment":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/media?parent=2061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/categories?post=2061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/tags?post=2061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/ctiweb.co.jp\/con\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/dentsu-en1-1024x450.png\")
Note<\/strong>: The method for estimating advertising expenditures was revised in 2007. The categories of Events and Merchandise-related EC Platforms within Advertising Expenditures in Japan were added in 2019. Results up to 2018 have not been adjusted to reflect this change.<\/figcaption><\/figure>\n\n\n\n