{"id":2810,"date":"2023-05-26T08:51:24","date_gmt":"2023-05-25T23:51:24","guid":{"rendered":"http:\/\/ctiweb.co.jp\/con\/en\/?p=2810"},"modified":"2023-05-26T08:51:24","modified_gmt":"2023-05-25T23:51:24","slug":"toppans-pop-marketing-solutions-recognized-in-shop-global-awards-2023","status":"publish","type":"post","link":"https:\/\/ctiweb.co.jp\/con\/en\/toppans-pop-marketing-solutions-recognized-in-shop-global-awards-2023","title":{"rendered":"Toppan\u2019s POP Marketing Solutions Recognized in Shop! Global Awards 2023"},"content":{"rendered":"\n

Two AI-based solutions win in POP advertising awards held by global retail industry organization<\/strong><\/p>\n\n\n\n

\"\"
Left: KATE iCON BOX \/ Digital, Mobile, & Interactive Media category \/ Client: Kao Corporation\nRight: RED\u00b0TOKYO TOWER counter sign \/ Service Retailer > Permanent category \/ Client: TEG, inc.<\/figcaption><\/figure>\n\n\n\n

Tokyo \u2013 May 19, 2023 \u2013 Toppan<\/a><\/strong>, a global leader in communication, security, packaging, d\u00e9cor materials, and electronics solutions, has been recognized with awards in two categories in the Shop! Global Awards 2023, held during Shop! Market Place (April 25\u201427), the international retail industry trade event organized by Shop! Association. \u201cKATE iCON BOX\u201d and \u201cRED\u00b0TOKYO TOWER counter sign,\u201d both produced by Toppan, won in their respective categories. The Shop! Global Awards recognize outstanding point-of-purchase (POP) advertising from around the world. Toppan has now become the first and only Japanese company to win the awards.<\/p>\n\n\n\n

Shop! OMA (Outstanding Merchandising Achievement) is the global standard for retail industry awards. In 2019, Shop! Association, a global organization striving to enhance the in-store experience, granted a Shop! OMA program license to Japan Promotional Marketing Institute Inc. (JPM), of which Toppan is a member. This means that category (gold) winning POP advertising at the JPM POP Creative Awards is eligible for entry in the Shop! Global Awards, and Toppan\u2019s winning entries this year were submitted under the scheme. In the Shop! Global Awards 2023, Toppan\u2019s \u201cKATE iCON BOX\u201d for Kao Corporation won in the Digital, Mobile, & Interactive Media category, while the \u201cRED\u00b0TOKYO TOWER counter sign,\u201d produced for TEG inc., won in the Service Retailer > Permanent category.<\/p>\n\n\n\n

About the winning entries from Toppan<\/strong>
<\/h2>\n\n\n\n

\u30fbKATE iCON BOX<\/strong>
The KATE iCON BOX is a fixture in the form of a vending machine. It provides original eyeshadow palettes selected from approximately 350,000 color combinations based on the results of AI-powered analysis of the customer\u2019s face. It gives customers their own unique palette, personalized with their name on the clear filter that protects the eyeshadow.<\/p>\n\n\n\n

\u30fbRED\u00b0TOKYO TOWER counter sign<\/strong>
This is a clear partition installed in an esports facility inside Tokyo Tower. It has a function for converting speech into text and displaying it in real time. As a countermeasure to COVID-19 infection, it helps to prevent spread via airborne droplets, and can increase visitors\u2019 sense of anticipation at entertainment facilities. It also solves the problem of people\u2019s voices being difficult to hear clearly through a partition.<\/p>\n\n\n\n

About the Shop! Global Awards 2023<\/strong><\/h2>\n\n\n\n

\n\n\u30fbNumber of entries: 76
\u30fbEntries by country: U.S.A. 9, Argentina 8, Australia 20, Brazil 19, Czech Republic 6, Germany 3, Hungary 2, Japan 8, Mexico 1
\u30fbNumber of winning entries: 24
\u3000(U.S.A. 3, Argentina 2, Australia 9, Brazil 6, Czech Republic 1, Japan 2, Mexico 1)
\u30fbPanel composed of 14 judges from the following countries:
\u3000U.S.A., Saudi Arabia, Czech Republic, the Netherlands, Hungary, Argentina, Brazil, U.K., Australia, New Zealand<\/p>\n\n\n\n

<\/p>\n\n\n\n


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<\/p>\n","protected":false},"excerpt":{"rendered":"

Two AI-based solutions win in POP advertising awards held by global retail industry organization Tokyo \u2013 May 19, 2023 \u2013 Toppan, a global leader in communication, security, packaging, d\u00e9cor materials, and electronics solutions, has been recognized with awards in two categories in the Shop! Global Awards 2023, held during Shop! Market Place (April 25\u201427), the international retail industry trade event organized by Shop! Association. \u201cKATE iCON BOX\u201d and \u201cRED\u00b0TOKYO TOWER counter sign,\u201d both produced by Toppan, won in their respective categories. The Shop! Global Awards recognize outstanding point-of-purchase (POP) advertising from around the world. Toppan has now become the first and only Japanese company to win the awards. Shop! OMA … Continue reading \"Toppan\u2019s POP Marketing Solutions Recognized in Shop! Global Awards 2023\"<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[10],"_links":{"self":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/2810"}],"collection":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/comments?post=2810"}],"version-history":[{"count":1,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/2810\/revisions"}],"predecessor-version":[{"id":2812,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/2810\/revisions\/2812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/media\/2811"}],"wp:attachment":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/media?parent=2810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/categories?post=2810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/tags?post=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}