{"id":4388,"date":"2025-06-10T11:22:05","date_gmt":"2025-06-10T02:22:05","guid":{"rendered":"https:\/\/ctiweb.co.jp\/con\/en\/?p=4388"},"modified":"2025-06-10T11:22:41","modified_gmt":"2025-06-10T02:22:41","slug":"turning-the-page-on-packaging-waste-amcors-amfiber-performance-paper-proves-recyclability-in-brazil","status":"publish","type":"post","link":"https:\/\/ctiweb.co.jp\/con\/en\/turning-the-page-on-packaging-waste-amcors-amfiber-performance-paper-proves-recyclability-in-brazil","title":{"rendered":"Turning the page on packaging waste: Amcor\u2019s AmFiber\u2122 Performance Paper proves recyclability in Brazil"},"content":{"rendered":"\n

Successful trials show AmFiber\u2122 Performance Paper can be a smart choice in Brazil\u2019s mixed-paper recycling streams.<\/em><\/p>\n\n\n\n

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ZURICH, June 5, 2025<\/strong>\u00a0\u2014 Amcor<\/a><\/strong> (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, announced that its AmFiber\u2122 Performance Paper has been proven recyclable in Brazil\u2019s mixed-paper recycling stream, marking a significant step forward in more sustainable packaging innovation.<\/p>\n\n\n\n

Brazil\u2019s current paper recycling rate stands at 66.9%, according to Ind\u00fastria Brasileira de \u00c1rvores (IB\u00c1). With this in mind, Amcor posed a simple question: \u201cWhat if we could enhance some packaging recyclability by shifting more packaging to AmFiber\u2122 Performance Paper? And, what would be the impact in the paper recycling stream?\u201d To explore this, Amcor partnered with independent consultants MAPA S.A. and local recyclers to test the impact of AmFiber\u2122 Performance Paper on the recyclate. The results were clear: the packaging met essential recyclability standards and performed well in the mixed-paper stream.<\/p>\n\n\n\n

The study surveyed the paper recycling market in Brazil, identifying restrictions and volumes for different types of paper, and conducting laboratory and machine tests at recyclers, providing a comprehensive view of how the packaging performs in real-world recycling systems in Brazil. The testing included hands-on evaluations of material behavior during the sorting, pulping and processing stages.<\/p>\n\n\n\n

\u201cWe were pleased to support Amcor in this important project,\u201d said Marcus Fattor, Project Director from MAPA.SA Consultoria e An\u00e1lises socioambientais. \u201cGiven the challenges of packaging recycling in Brazil, verifying that this solution works in practice is a significant achievement.\u201d<\/p>\n\n\n\n

Local recyclers echoed this success.<\/p>\n\n\n\n

\u201cWe tested the material and had no issues recycling it. There were no problems during the desegregation step,\u201d said Joel Odorizzi, who is in charge of Development and Quality at Alto Vale Celulose Ind\u00fastria, Com\u00e9rcio e Representa\u00e7\u00e3o de Papel Ltda. \u201cTests have shown that it is possible to scale recycling within our existing systems, always observing important parameters such as packaging pigmentation.\u201d<\/p>\n\n\n\n

This breakthrough reinforces Amcor\u2019s commitment to develop packaging solutions that support its broader mission of enabling a circular economy, reducing the environmental impact of packaging and protecting our future.<\/p>\n\n\n\n

\u201cPackaging plays an integral role in our lives, primarily aimed at showcasing and protecting products effectively. While this task may seem straightforward, it demands extensive science, engineering, and commitment,\u201d said Marcelo Queiroz, Vice President and General Manager, Amcor Flexibles Brazil, Amcor. \u201cWe now know that our product is recyclable within Brazil\u2019s system, so it\u2019s now about collaboration. We\u2019re offering our customers an alternative packaging that had already been evaluated in terms of recyclability.\u201d<\/p>\n\n\n\n

About Amcor<\/strong>
Amcor is a global leader in packaging solutions for consumer and healthcare products. With industry-leading innovation capabilities, global scale and technical expertise, we help our customers grow and meet the needs of millions of consumers every day. Our teams develop responsible, more sustainable packaging in flexible and rigid formats across multiple materials. Supported by a commitment to safety, ~70,000 colleagues across ~140 countries bring our global capabilities to local customers and provide local access to global brands. Our work is guided by our purpose of elevating customers, shaping lives and protecting the future.
NYSE: AMCR; ASX: AMC www.amcor.com<\/a> | LinkedIn<\/a> | YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Successful trials show AmFiber\u2122 Performance Paper can be a smart choice in Brazil\u2019s mixed-paper recycling streams. ZURICH, June 5, 2025\u00a0\u2014 Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, announced that its AmFiber\u2122 Performance Paper has been proven recyclable in Brazil\u2019s mixed-paper recycling stream, marking a significant step forward in more sustainable packaging innovation. Brazil\u2019s current paper recycling rate stands at 66.9%, according to Ind\u00fastria Brasileira de \u00c1rvores (IB\u00c1). With this in mind, Amcor posed a simple question: \u201cWhat if we could enhance some packaging recyclability by shifting more packaging to AmFiber\u2122 Performance Paper? And, what would be the impact in the paper recycling … Continue reading \"Turning the page on packaging waste: Amcor\u2019s AmFiber\u2122 Performance Paper proves recyclability in Brazil\"<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[10],"_links":{"self":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/4388"}],"collection":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/comments?post=4388"}],"version-history":[{"count":1,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/4388\/revisions"}],"predecessor-version":[{"id":4390,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/posts\/4388\/revisions\/4390"}],"wp:attachment":[{"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/media?parent=4388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/categories?post=4388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctiweb.co.jp\/con\/en\/wp-json\/wp\/v2\/tags?post=4388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}