News

2023/3/10

Kirin or Ajinomoto Wins Top Prize at 2023 Japan Packaging Competition

The 2023 Japan Packaging Competition sponsored by the Japan federation of Printing Industries was held on February 22, and out of 157 entries, two were selected for the top prize, the Minister of Economy, Trade and Industry Award.

One is Ajinomoto's "Pure Select Mayonnaise" fresh keep bottle, and the other is Suntory's natural water label-less.

The prize is awarded to the package that is the best overall and has the greatest social and economic value as a package.
One prize will be awarded in each of the following two categories

Category 1: Products with the best marketability in terms of protection, function, structure, design, etc.
Category 2: The product with the best safety, recyclability, environmental friendliness, etc., with special consideration given to these factors.

A summary of the award-winning works is as follows.

The Minister of Economy, Trade and Industry Award (1 category)
■Pure Select Mayonnaise" Fresh Keep Bottle
<Critique>
The "bottle that prevents the contents from oxidizing even after opening," which has become a standard for soy sauce, was adopted for mayonnaise for the first time. The development of a bottle that is not liquid but viscous must have been accompanied by considerable technical difficulties. The flexible bottom of the bottle makes it easy to squeeze out all the way to the end, which is also new. The company's day-to-day efforts to ensure that the fresh taste of the carefully selected contents is enjoyed to the last drop are to be commended. The red catch at the top of the bottle, while unobtrusive in design, is eye-catching on the sales floor. I picked up the bottle and thought to myself, "I like this.

The Minister of Economy, Trade and Industry Award winners in two categories
■Natural Water Label-less
<Critique>
While the bottle was restricted in that the graphic message on the label was removed from the bottle, the world view and aesthetics of the brand were expressed clearly in the shape of the bottle itself. The upper part of the bottle is in the shape of cold ice and snow. The lower part of the bottle is composed of soft lines reminiscent of the flow of water as if melted snow is nurtured and seeps out. The brand icon is placed in relief. The coldness and purity of the design are conveyed as a strong sensation, ensuring communication with the person who holds it in his or her hand.

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