News
2023/3/15
2022 Advertising Expenditures in Japan
Total advertising expenditures in Japan grew 4.4% year on year to a record-high of 7,102.1 billion yen; Internet advertising expenditures surpassed 3 trillion yen, driving the growth in the advertising market as a whole; Television Media-related Video Advertising expenditures jumped 40.6% compared with the previous year.
On February 24th, Dentsu Inc. (Tokyo, Japan), announced the completion of its calendar year 2022 annual report on advertising expenditures in Japan, which includes a breakdown of estimated expenditures by advertising medium and industry.
While impacted by various domestic and international factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity prices, total advertising expenditures in Japan increased 4.4% year on year to 7,102.1 billion yen in 2022, since the market as a whole was backed by growth in Internet advertising expenditures, reflecting the ongoing digital transformation of Japanese society.
Note: The method for estimating advertising expenditures was revised in 2007. The categories of Events and Merchandise-related EC Platforms within Advertising Expenditures in Japan were added in 2019. Results up to 2018 have not been adjusted to reflect this change.
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