News

2023/4/27

Disney and Tetra Pak collaborate to bring magic to dairy drinks

Revitalising dairy beverages with interactive carton designs

Lausanne, Switzerland, April 26, 2023 – Tetra Pak and The Walt Disney Company are collaborating to bring Disney and MARVEL magic to popular milk drinks categories. Eighty Disney and MARVEL-inspired designs will be showcased on Coop’s Qualité & Prix brand ambient white milk, fresh white milk, flavoured milk, and protein drinks in beverage cartons in Switzerland.

According to FAO 2022, Every day, milk and dairy products provide essential nourishment to billions of people worldwide. From young children to older adults, milk can contribute to healthy and active lives. Thanks to its nutrient-rich composition milk is the third biggest supplier of protein and the fifth largest provider of energy, improving global nutrition and strengthening human health.

This is the first Tetra Pak campaign to revitalise dairy categories with characters inspired by Disney and MARVEL, helping to make Coop products stand out for consumers in honour of Disney's 100th anniversary.

Marc Becker Floris, General Manager of Consumer Products, Games and Publishing at Walt Disney Company in Europe says “Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and wellbeing."

Cartons will feature a QR code enabling consumers to access fun and educational information highlighting the health benefits of dairy, whilst also engaging families and kids through the magic of Disney characters.

Farahnaz Mohsenin, Project leader for Coop Disney collaboration at Tetra Pak adds, “It’s exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland’s largest retailer, Coop; Swiss dairy market leaders, Emmi Group and Cremo SA. This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.”

“We understand how important dairy beverages are to shoppers and their families. We believe that by offering a wide range of dairy drink options, we can empower families to make healthier choices and create memorable mealtime experiences that support their overall health and wellness. Shoppers will be able to purchase products featuring the designs at Coop stores across Switzerland” concludes Darko Stojanovic, Purchasing Product Manager at Coop.

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